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Car shopping now includes the eco-filter
Green is no longer just one of several hues in which a vehicle is available, but a lifestyle choice. All of the leading third-party consumer automotive research and shopping sites now have dedicated...
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Dealers gone wild! Leveraging online video to extend the dealer brand online
YouTube visitors flipping through automotive-related video clips who come across a made-for-digital dealer advertisement may be surprised at what they see. Common preconceptions would immediately draw...
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2009 NAIAS Report: Murmurs of what is ahead for telematics and phone-car...
Restraint prevailed over all else during the media preview days for this year’s North American International Auto Show (NAIAS) in Detroit. Instead of celebrity performances, animal stunts and the...
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